Tag: social media marketing

More CMOs Are Investing in Their Personal Brands

More CMOs Are Investing in Their Personal Brands

Chief marketing officers are spending more time, and increasingly spending money, to build a different kind of brand: their own. Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives conducted […]

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Earnings Signal End to Tech Boom

Earnings Signal End to Tech Boom

A week of earnings by big technology companies has been a rout for investors, as recession fears and the strong dollar hit businesses that were thought to be more resilient. And these industry giants warn more pain is ahead. “It’s just hard to see any points of good news on the horizon,” Intel Corp. INTC […]

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