[ad_1] To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money before Mr. Musk bought the company, and the deal added a debt burden that requires fresh sources of cash. It is tough to determine the state of the company. […]
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[ad_1] Chief marketing officers are spending more time, and increasingly spending money, to build a different kind of brand: their own. Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives […]
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[ad_1] Ad giant Omnicom joins other agencies in recommending brands pause spending, and some companies halt discussions for annual contracts. [ad_2] Source link Source link
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[ad_1] Elon Musk tweeted that Twitter has had a massive drop in revenue due to activist groups pressuring advertisers, though he said nothing has changed with content moderation. [ad_2] Source link Source link
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[ad_1] WSJ News Exclusive Media & Marketing Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk’s plans for content moderation [ad_2] Source link Source link
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[ad_1] In a series of tweets, he wrote the social-media company needs to pay the bills without relying on advertisers [ad_2] Source link Source link
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[ad_1] A week of earnings by big technology companies has been a rout for investors, as recession fears and the strong dollar hit businesses that were thought to be more resilient. And these industry giants warn more pain is ahead. “It’s just hard to see any points of good news on the horizon,” Intel Corp. […]
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