Tag: marketing

More CMOs Are Investing in Their Personal Brands

More CMOs Are Investing in Their Personal Brands

Chief marketing officers are spending more time, and increasingly spending money, to build a different kind of brand: their own. Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives conducted […]

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Northwestern's Kellogg School Makes an M.B.A. Play for Laid-Off Tech Workers

Northwestern's Kellogg School Makes an M.B.A. Play for Laid-Off Tech Workers

Listen to article (2 minutes) Northwestern University’s Kellogg School of Management is making its own bid for tech talent after mass layoffs at Meta Platforms, Twitter Inc. and other big tech companies.  Recently laid-off tech employees can apply to pursue a full-time M.B.A. or other graduate degree next year without submitting standardized test scores, Kellogg […]

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