Tag: marketing

More CMOs Are Investing in Their Personal Brands

More CMOs Are Investing in Their Personal Brands

[ad_1] Chief marketing officers are spending more time, and increasingly spending money, to build a different kind of brand: their own. Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives […]

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