Tag: Footwear

The Other Shoe Drops at Nike and Adidas

The Other Shoe Drops at Nike and Adidas

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The 0 Million Sneaker King Comes Undone

The $300 Million Sneaker King Comes Undone

Listen to article (2 minutes) Self-described sneakerheads bidding up prices for limited-edition kicks sold online have created profits for tens of thousands of entrepreneurial kids and adults. In nine years, Michael Malekzadeh outpaced the crowd to become an American sneaker celebrity. He made more than $300 million in the sneaker resale market, where scarcity and […]

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How Brands Split With Celebrity Partners

How Brands Split With Celebrity Partners

Adidas AG this week became the largest brand to end a partnership with Kanye West after anti-Semitic outbursts from the rap artist and designer. Adidas said it cut ties with Mr. West, who goes by Ye, at considerable cost to its own business because his recent comments and actions had been “unacceptable, hateful and dangerous, […]

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