[ad_1] Chief marketing officers are spending more time, and increasingly spending money, to build a different kind of brand: their own. Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives […]
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[ad_1] The Burger King parent expects Patrick Doyle to help improve operations and the company’s share price in his new role. [ad_2] Source link Source link
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[ad_1] Amid signs of a slowdown in the U.S. and China, shoppers continued to snap up expensive handbags and clothes from Michael Kors, Coach and Ralph Lauren in the recent quarter. [ad_2] Source link Source link
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[ad_1] Adidas AG this week became the largest brand to end a partnership with Kanye West after anti-Semitic outbursts from the rap artist and designer. Adidas said it cut ties with Mr. West, who goes by Ye, at considerable cost to its own business because his recent comments and actions had been “unacceptable, hateful and […]
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