[ad_1] Democrats say company staff cutbacks are threatening user security, while Republicans maintain that the dispute is over free speech. [ad_2] Source link Source link
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Tag: advertising
[ad_1] Tech Third-quarter content report shows only one in the top 20 posts qualified as engagement bait [ad_2] Source link Source link
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[ad_1] Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions, a new study said. Roughly 15% of ad spending in the study went to so-called made-for-advertising websites, which crowd the screen with ads and low-quality content, according to the companies behind the […]
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[ad_1] To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money before Mr. Musk bought the company, and the deal added a debt burden that requires fresh sources of cash. It is tough to determine the state of the company. […]
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[ad_1] Chief marketing officers are spending more time, and increasingly spending money, to build a different kind of brand: their own. Eighty percent of marketing executives say they are actively developing their own brands, with more than half of that group planning to invest more time and resources, according to a survey of 186 executives […]
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[ad_1] Business Earnings Chinese social-media giant plans to distribute food-delivery company’s shares as special dividend to Tencent shareholders [ad_2] Source link Source link
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[ad_1] Listen to article (2 minutes) Northwestern University’s Kellogg School of Management is making its own bid for tech talent after mass layoffs at Meta Platforms, Twitter Inc. and other big tech companies. Recently laid-off tech employees can apply to pursue a full-time M.B.A. or other graduate degree next year without submitting standardized test scores, […]
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[ad_1] Ad giant Omnicom joins other agencies in recommending brands pause spending, and some companies halt discussions for annual contracts. [ad_2] Source link Source link
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[ad_1] The company has cut its target for this year’s ad revenue to $10 billion from at least $12 billion, CEO Shou Zi Chew told staff in recent weeks. [ad_2] Source link Source link
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[ad_1] Tech Facebook, Twitter and other firms are slashing jobs, and their leaders’ mea culpas are abundant [ad_2] Source link Source link
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[ad_1] WSJ News Exclusive Tech Review takes a close look at devices unit, which includes Alexa and has had an annual operating loss of $5 billion in some recent years, documents show [ad_2] Source link Source link
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[ad_1] Analyzing ratings for Amazon Prime Video’s ‘Thursday Night Football’ has become as complicated as some National Football League rules. [ad_2] Source link Source link
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[ad_1] Tech Production of Pro devices, a linchpin of iPhone sales, has run into Covid restrictions in China [ad_2] Source link Source link
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[ad_1] The social-media giant’s planned cuts are expected to affect many thousands of its workforce, which exceeded 87,000 as of September. [ad_2] Source link Source link
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[ad_1] Elon Musk tweeted that Twitter has had a massive drop in revenue due to activist groups pressuring advertisers, though he said nothing has changed with content moderation. [ad_2] Source link Source link
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[ad_1] WSJ News Exclusive Media & Marketing Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk’s plans for content moderation [ad_2] Source link Source link
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[ad_1] Big advertisers ‘aren’t spending with anyone,’ CEO Anthony Wood tells investors. [ad_2] Source link Source link
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[ad_1] Business Media & Marketing Disney, NBCU and Sony are among the companies still negotiating licensing with the streaming service [ad_2] Source link Source link
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[ad_1] Business Facing antitrust scrutiny, tech giant has resisted breaking up its ad-tech operations, which feed into Google’s larger ad business [ad_2] Source link Source link
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[ad_1] Google’s video platform is selling subscriptions to Paramount+, Showtime and others amid an advertising slowdown. [ad_2] Source link Source link
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[ad_1] In a series of tweets, he wrote the social-media company needs to pay the bills without relying on advertisers [ad_2] Source link Source link
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[ad_1] ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon. “In the next few months, if you have not already been asked, you’re going to be asked to cut your budgets, you’re going to be asked to find […]
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[ad_1] With his six-month takeover saga behind him, Elon Musk now takes on the work of righting Twitter Inc.’s ship in what is shaping up as the most tempestuous business environment for social media in the industry’s history. In just the past 10 days, as Mr. Musk’s $44 billion bid careened to the finish, the […]
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[ad_1] A week of earnings by big technology companies has been a rout for investors, as recession fears and the strong dollar hit businesses that were thought to be more resilient. And these industry giants warn more pain is ahead. “It’s just hard to see any points of good news on the horizon,” Intel Corp. […]
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[ad_1] DETROIT — General Motors is suspending its advertising on Twitter following Elon Musk’s takeover of the social media platform, the company told CNBC on Friday. The Detroit automaker, a rival to Musk-led electric vehicle maker Tesla, said it is “pausing” advertising as it evaluates Twitter’s new direction. It will continue to use the platform […]
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